Last Modified: January 14, 2025 

You acknowledge and agree that the Privacy Policy and Terms & Conditions governing MY911LIFE require you to use MY911LIFE within Florida where you registered for MY911LIFE (the “Registry Jurisdiction”). If you use MY911LIFE outside the Registry Jurisdiction, you may be subject to other privacy laws and restrictions of the applicable outside jurisdiction. IN NO EVENT WILL MY911 INC. BE LIABLE OR RESPONSIBLE FOR ANY LOSSES, DAMAGES, INABILITY TO USE DATA, OR BREACH OF YOUR DATA RESULTING FROM YOUR ACCESS TO OR USE OF MY911 OUTSIDE OF THE REGISTRY JURISDICTION.

1. INTRODUCTION 

MY911 Inc. (“MY911”, “Company”, “we” or “our”) respects your privacy and is committed to protecting it through our compliance with this privacy policy (“Policy”). 

This Policy describes the types of information we may collect from you or that you may provide when you visit the website https://my911life.com/ (our “Website“) and our practices for collecting, using, maintaining, protecting, and disclosing that information. 

This Policy applies to information we collect: 

• On this Website. 
• In email, text, and other electronic messages between you and this Website. 
• Through mobile and desktop applications you download from this Website, which provides dedicated non-browser-based interaction between you and this Website. 

This Website may include links to third-party websites, plug-ins, services, social networks, or applications. Clicking on those links or enabling those connections may allow the third party to collect or share data about you. If you follow a link to a  third-party website or engage a third-party plugin, please note that these third parties have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit. 

It does not apply to information collected by: 

• Any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Website. 

Please read this Policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, do not use our Website. By accessing or using this Website,  you indicate that you understand, accept, and consent to the practices described in this  Policy. This Policy may change from time to time (see 13. Changes to Our Privacy Policy). Your continued use of this Website after we make changes indicates that you accept and consent to those changes, so please check this Policy periodically for updates.  

2. INFORMATION WE COLLECT ABOUT YOU  

We collect and use several types of information from and about you, including information: 

• By which you may be personally identified, such as name, postal address, email address, telephone number, Internet protocol (IP) address used to connect your computer to the Internet, user name or other similar identifier, billing and account information, and any other identifier by which you may be contacted online or offline (“personal information“); 
• Non-personal information that does not directly or indirectly reveal your identity or directly relate to an identified individual, such as demographic information, or statistical or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Website feature;  
• Technical information, including your login information, browser type and  version, time zone setting, browser plug-in types and versions, operating  system and platform, or information about your internet connection, the  equipment you use to access our Website, and usage details; 
• Non-personal details about your Website interactions, including the full  Uniform Resource Locators (URLs), clickstream to, through and from our  Website (including date and time), products you viewed or search for, page  response times, download errors, length of visits to certain pages, page  interaction information (such as scrolling, clicks, and mouse-overs,) methods  used to browse away from the page, or any phone number used to call our  customer service number; and/or 
• The contents of information that you post or provide in the public or semi-public parts of our Website.

3. HOW WE COLLECT INFORMATION ABOUT YOU 

We may use different methods to collect your information, including through: 

• Direct interactions with you when you provide it to us, for example, by filling in forms or corresponding with us by phone, email, or otherwise. 
• User contributions. You may also provide information for us to publish or display on public or semi-public Website areas or transmit to other Website users or third parties. 
• Automated technologies or interactions as you navigate through our Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other applicable tracking technologies. 
• Third parties or publicly available sources, for example, our business partners. 
• Your search queries on the Website. 

4. INFORMATION YOU PROVIDE TO US  

The information we may collect directly from you on or through our Website may include: 

• Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, posting material, or requesting further services.  We may also ask you for information when you report a problem with our Website. 
• Records and copies of your correspondence (including email addresses), if you contact us. 
• Your responses to surveys that we might ask you to complete for research purposes. 
• Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website. 

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions“). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that unauthorized persons will not view your User Contributions.  

4.1 INFORMATION WE COLLECT THROUGH COOKIES AND OTHER AUTOMATIC DATA COLLECTION TECHNOLOGIES  

As you navigate through and interact with our Website, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: 

• Details of your visits to our Website, including traffic data, location data, and other communication data and the resources that you access and use on the Website. 
• Information about your computer and internet connection, including your IP address, operating system, and browser type. 

The information we collect automatically is statistical data and may include personal information, and we may maintain it or associate it with personal information we collect in other ways that you provide to us, or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to: 

• Estimate our audience size and usage patterns. 
• Store information about your preferences, allowing us to customize our Website according to your individual interests. 
• Speed up your searches. 
• Recognize you when you return to our Website. 

The technologies we use for this automatic data collection may include: 

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. 
• Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings that are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see 7. Choices About How We Use and Disclose Your Information. 
• Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

4.2  THIRD-PARTY USE OF COOKIES AND OTHER TRACKING TECHNOLOGIES 

Some content or applications on the Website, including advertisements, are served by third parties, including advertisers, networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.  

You can opt-out of several third-party ad servers and networks’ cookies simultaneously by using an opt-out tool created by the Digital Advertising Alliance at https://optout.aboutads.info/  and an opt-out tool created by the Network  Advertising Initiative at https://optout.networkadvertising.org/. You can also access these websites to learn more about online behavioral advertising and how to stop websites from placing cookies on your device. Opting out of a network does not mean you will no longer receive online advertising. It does mean that the network from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns. 

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Section 7 Choices About How We Use and Disclose Your Information.

5. HOW WE USE YOUR INFORMATION 

We use information that we collect about you or that you provide to us, including any personal information: 

• To present our Website and its contents to you. 
• To provide you with information, products, or services that you request from us. 
• To fulfill any other purpose for which you provide the information or that were described when it was collected or any other purpose for which you provide it. 
• To provide you with notices about your account and subscription, including expiration and renewal notices. 
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection or to comply with legal requirements. 
• To notify you about changes to our Website or any products or services we offer or provide through it. 
• To improve our Website, products or services, marketing, or customer relationships and experiences. 
• To provide the health information notice service carried out through our Website. 
• In any other way we may describe when you provide the information and to which you consent. 
• For any other purpose with your consent. 

We may also use your information to contact you about goods and services that may be of interest to you, as permitted by law. If you do not want us to use your information in this way, please use the unsubscribe mechanism at the bottom of our e-mails or e-mail us at unsubscribe@my911life.com. For more information, see 7. Choices About How We Use and Disclose Your Information.  

6. DISCLOSURE OF YOUR INFORMATION 

We may disclose general, non-personally identifiable, or statistical information about our users, and information that does not identify any individual, without restriction. 

We may disclose personal information that we collect, or you provide as described in this Policy: 

• To our subsidiaries and affiliates. 
• In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of MY911’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by MY911 about our customers and users is among the assets transferred.  
• To advertisers and advertising networks that require the information to select and serve relevant advertisements to you and others. We do not disclose data about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 400 women between 30 and 45 have clicked on their  advertisement on a specific day.) We may also use such aggregate information to help advertisers target a specific audience (for example, men in a specific location). We may make use of the personal information we have collected from you to enable us to display our advertisers’ advertisement to that target audience. 
• To third parties to market their products or services to you if you have consented to these disclosures. For more information, see 7. Choices About How We Use and Disclose Your Information.  
• To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this Policy. 
• To fulfill the purpose for which you provide it. For example, if you give us an email address to use the “email a friend” feature of our Website, we will transmit the contents of that email and your email address to the recipients. 
• For any other purpose disclosed by us when you provide the information and to which you consent. 
• With your consent. 

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request in accordance with applicable law. 
• To enforce or apply our terms of use https://my911life.com/terms conditions/ and other agreements, including for billing and collection purposes. 
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of MY911, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

7. CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION 

We strive to provide you with choices regarding the personal information you provide to us. For that reason, we provide you with full control over the information you choose to share on your MY911 Wallet Card and your online profile as well as with whom you choose to share it. We have created mechanisms to provide you with the following control over your information:  

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. For more information about tracking technologies, see 4.1 Information We Collect Through Cookies and Other Automatic Data Collection Technologies. 
• Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by checking the relevant box located on the form on which we collect your data (the registration form). You can also always opt-out by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an email with your request to info@my911life.com. 
• Promotional Offers from MY911. If you do not wish to have your email address used by the Company to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to info@my911life.com . If we have sent you a promotional email, you may unsubscribe by clicking the unsubscribe link we have included in the email.  This opt-out does not apply to information provided to the Company as a part of a purchase, warranty registration, product service experience or other transactions. 

We do not control third parties’ collection or use of your information to serve interest-based advertising. 

However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative on their website and the Digital Advertising Alliance’s website. 

Residents of certain states, including, but not limited to, California, Nevada, Colorado, Connecticut, Virginia, and Utah may have additional personal information rights and choices.  Please see Your State Privacy Rights for more information. 

8.DATA SECURITY 

The security of your personal information is very important to us. We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. We automatically implement two-factor authentication for your protection, and we store all information you provide to us behind firewalls on our secure servers. Any payment transactions will be encrypted. We also implement a “time-out” feature so that after your QR code is scanned and your profile summary is loaded, within 5 minutes of inactivity, your profile will time-out and the viewer will automatically be redirected to MY911’s homepage for protection.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful giving out information in public areas of the Website, which other Website visitors may be able to view. 

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website.  Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. We are not liable for unauthorized access to your personal information that is beyond the control of MY911.

9. DATA RETENTION 

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. A retention schedule is in place to avoid indefinite retention. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent. 

10. YOUR STATE PRIVACY RIGHTS 

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information. To learn more about consumer privacy rights in other states and how to exercise them, visit 

https://www.ncsl.org/research/telecommunications-and-information technology/state-laws-related-to-internet-privacy.aspx. 

To exercise any of these rights please email privacy@my911life.com. 

11. CHILDREN UNDER THE AGE OF 18 

Our Website is not intended for children under 18 years of age. No one under age 18 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18,  do not use or provide any information on this Website or through any of its features, register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at  privacy@my911life.com. 

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see 10. Your State Privacy  Rights for more information. 

12. ACCESSING AND CORRECTING YOUR INFORMATION; WITHDRAWING YOUR CONSENT

You can review and change your personal information by logging into the Website and visiting your account profile page.

Our service provides you with access to certain information that you provide through our Website. It is your sole responsibility to keep this information up-to-date and accurate. We can’t be held responsible for any errors in the information that you provide through the Website, or any failure by you to keep the information up to date and accurate. 

At any time, you may log into the Website to review and update the personal information used to provide you with the service. We can’t be held responsible for any changes that are made to your personal information by a person who has access to your log-in credentials. You must take care to ensure that you do not lose access to your Website log-in credentials or make your log-in credentials available to any other person. 

If you request access to your information other than by logging into the Website, we may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions. 

If you are concerned about our response or would like to correct the information provided, you may contact our Privacy Officer at privacy@my911life.com. 

If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Website users. Proper access and use of information provided on the Website, including User Contributions, is governed by our terms of use https://my911life.com/terms-conditions/. 

Residents of certain states may have additional personal information rights and choices. Please see 10. Your State Privacy Rights for more information. 

You can “activate” or “deactivate” the QR code anytime you wish. Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at info@my911life.com. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.

13. CHANGES TO OUR PRIVACY POLICY 

It is our policy to post any changes we make to our Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account or through a notice on the Website home page. We include the date the Policy was last revisited at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Policy to check for any changes. 

14. CONTACT INFORMATION 

We welcome your questions, comments and requests regarding this Policy and our privacy practices. 

Please contact us at:  

MY911 Inc.
c/o Privacy Officer
P.O. Box 24036
London, ON, N6H 5C4
Canada

Email: privacy@my911life.com 

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this Policy, and with applicable privacy laws. To discuss our compliance with this Policy, please contact our Privacy Officer using the contact information listed above.